When I first saw this ad, for Campbell’s Chunky Soup, I thought that it looked familiar.
Fully Loaded Man (Campbell’s Soup) 2010
Then I remembered these two ads
Solo Man (Solo Lemon Soda 1986)
Solo Man (Solo Lemon Soda) 1990
See the similarities? I sure do. I love it. This is so typical of Australian advertising and our love of “taking the piss” (sending up) a popular theme.